Sora’s demise points to more than the collapse of a big-media financial deal. It’s yet another indication that the allure of AI-created content for paying customers has been vastly overestimated. So too have been the ostensible efficiencies that AI brings to businesses. For example, Walmart has reportedly found that conversion rates — the percentage of consumers who complete an online transaction after an online search — are appreciably lower for consumers who attempt to complete the purchase through ChatGPT.
Source: Commentary: The Disney/Sora fiasco shows the limits of the AI craze