As with previous DiMA reports, there are plenty of interesting stats, albeit tuned towards the positive impact of these DSPs. 78% of hip-hop streamers listen to music daily; they’re 25% more likely to use new features on streaming services than the average listener; and 75% are ‘lean-in’ listeners who like to pick their songs and create playlists.
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Source: Latest DiMA report explores streaming habits of hip-hop fans – Music Ally