As part of its on-going podcast push, Spotify has launched a new tool to let radio broadcasters turn their audio content into on-demand podcast content. Broadcast-to-Podcast (B2P) is now available for any publisher with an account on Megaphone. Spotify’s Global Head of Advertising Business Development & Partnerships, Emma Vaughn, said Spotify ventured into B2P as radio listening has gradually shifted from over-the-air to streaming.
Source: Spotify develops new tool for turning radio broadcasts into podcasts