Startup gives stars new way to lock down their AI likenesses

Metaphysic, which made its name via convincing deepfake videos of celebrities, is launching a tool Thursday that aims to help individual performers secure their rights to their own images. The new platform allows creators to “create, store and protect their personal biometric data and manage how it is used by third parties and generative AI to build photorealistic performances, digital identities and AI avatars.”

Source: Startup gives stars new way to lock down their AI likenesses

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