TikTok is trying to prove that it doesn’t need major label music

A number of TikTok users in Australia no longer have the choice to use some major label-licensed music in their videos. In other words: TikTok has removed major record company music from its service for a subset of users in Oz. Why? Our sources suggest TikTok is aiming to use the results of the experiment in their next round of record company licensing negotiations.

Source: TikTok is trying to prove that it doesn’t need major label music – and the eyes of the industry are upon it.

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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