In 2017 the majors and Merlin accounted for 87% of Spotify’s total streams, but that proportion fell to 85% in 2018; 82% in 2019; 78% in 2020; 77% in 2021 and now 75% in 2022. This trend isn’t a surprise: we know that the sector of DIY artists working through distributors has been growing. Last year, Midia Research estimated that self-releasing ‘artists direct’ saw their recorded music revenues grow by 25% to $1.5bn in 2021.
Source: DIY and non major/Merlin music now accounts for a quarter of Spotify streams – Music Ally