Moving forward, it’s clear that subscriber growth is no longer the primary metric of success. The key metrics that Wall Street is looking at next year are profitability and average revenue per user (APRU) in subscription video on demand (SVOD) and advertising video on demand (AVOD), streaming media analyst Dan Rayburn said. “You have to define winners and losers based on the balance sheet, because that’s how we define companies in any space from a single profitability standpoint.
Source: From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts
