How TikTok Makes Backlist Books into Bestsellers

Books like Colleen Hoover’s 2016 novel ‘It Ends With Us’ are blowing up with BookTok influencers—and seeing huge sales spikes that often send titles to the top of the bestseller lists. ‘It Ends with Us’ has become what Atria’s senior associate director of publicity, Ariele Fredman, called “the book of the summer”—despite the fact that it was published five summers ago.

Source: How TikTok Makes Backlist Books into Bestsellers

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.