advertising

Canada’s Wattpad Rolls Out In-Story Advertising Revenue for Writers

August 17, 2016By rightstech

Today, we have word from the company’s offices in Toronto that a new availability is being rolled out for authors: Wattpad Futures gives the platform’s more-than 2.3 million writers a chance to earn income in-story.

“In-story ads are placed strategically in chapter breaks of some of the most popular stories on the platform,” according to a prepared statement from the company, “to optimize reader engagement and meet advertiser’s brand objectives including views, clicks, awareness, and favorability.”

Source: Canada’s Wattpad Rolls Out In-Story Advertising Revenue for Writers

What does Spotify’s decision to share user data mean?

July 25, 2016By rightstech

A recent Spotify ad campaign plays on how well the digital music-streaming company knows its users’ tastes. The ads, found plastering New York City subways, showcase Tweets where listeners extoll how a Spotify playlist knows them well – “like former-lover-who-lived-through-a-near-death experience-with-me well.”

But Spotify will no longer just use this intimate knowledge of a user’s musical palate to generate personalized playlists. It’s now using that information as a powerful leveraging tool for advertiser dollars: Spotify announced this week that it is opening up user data collected from its 70 million free subscribers for programmatic, automated advertising.

Source: What does Spotify’s decision to share user data mean? – CSMonitor.com