Canada’s Wattpad Rolls Out In-Story Advertising Revenue for Writers

Today, we have word from the company’s offices in Toronto that a new availability is being rolled out for authors: Wattpad Futures gives the platform’s more-than 2.3 million writers a chance to earn income in-story.

“In-story ads are placed strategically in chapter breaks of some of the most popular stories on the platform,” according to a prepared statement from the company, “to optimize reader engagement and meet advertiser’s brand objectives including views, clicks, awareness, and favorability.”

Source: Canada’s Wattpad Rolls Out In-Story Advertising Revenue for Writers

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