The Big Three record label, which touted its perceived role “as a Web 3.0 innovator” upon announcing Robert Kyncl as CEO, unveiled the tie-up with OpenSea via a formal release this morning. Five-year-old OpenSea – not to be confused with Quincy Jones-backed music NFT platform OneOf, which finalized a WMG partnership pact in January – has reportedly suffered a material sales-volume falloff in 2022 amid a broader crypto winter.
Source: Warner Music Group Announces OpenSea Partnership ‘To Expand Web3 Opportunities For Artists’
AI text-to-image generators have been making headlines in recent months, but researchers are already moving on to the next frontier: AI text-to-video generators. A team of machine learning engineers from Facebook’s parent company Meta has unveiled a new system called Make-A-Video. As the name suggests, this AI model allows users to type in a rough description of a scene, and it will generate a short video matching their text.
This week saw Napster’s newest owners, Hivemind and Alogrand, double down on their plans to expand the Napster brand into Web3, revealing that former Roblox Global Head of Music Jon Vlassopulos is joining the platform as its new CEO. Vlassopulos guided Roblox’s music strategy between August 2019 and April 2022, and during his tenure there, the platform struck partnerships with labels, publishers, management companies, artists, brands and startups.
This month, NFT platform Probably Nothing announced the launch of “Probably a Label,” a partnership with Warner Records that the firms are billing as the first Web3 record label. After the music business endured decades of bruising legal and policy fights over peer-to-peer file sharing, Probably Nothing co-founder Aaron Ahmadi billed the “weird and radical” partnership as a chance for the industry to try a more liberal approach to IP.

There’s a whole industry in music centered around interpolation: the act of inserting familiar elements of older songs into newer music to breed familiarity in audiences. Labels are doing everything they can to get you to listen to the music they produce — including relying on nostalgia, and it’s very big business.
