For those who enjoy high-stakes showdowns between major media companies and tech giants, Universal Music Group vs. TikTok has been action-packed. But you might need a fresh bowl of popcorn for what’s next. According to multiple sources leaking details to Digital Music News, UMG has been flooding TikTok with DMCA takedown notices following its stern content removals in late January. But that may be a prelude to more serious legal action in the coming weeks.
Source: Universal Music Group Considering Legal Action Against TikTok
At a recent meeting with record label executives ahead of the debut of “The Tortured Poets Department,” Swift’s camp shared plans to promote the new album on platforms including TikTok, according to people familiar with the matter. Label executives were surprised. Months earlier, the label had pulled from TikTok a trove of Swift’s songs like “Cruel Summer” and “Shake It Off,” as well as works by its other artists.






