YouTube chief business officer Robert Kyncl has revealed that a full 25 percent of YouTube viewer hours are spent on music, with another 25 percent deriving from media companies and the remaining half coming from user-generated content. Factoring based upon Google higher-up Philipp Schindler’s statement that there were “a billion-plus hours of video watched every day” on YouTube as of Q2 2021, users spend over 250 million hours daily enjoying music on the service.
Source: YouTube Exec Says 25% of All Viewer Hours Are Spent on Music
PPL and 19-year-old VEVA Sound just recently announced and detailed their partnership, which is designed to “make it easier for performers to be properly credited on recordings and to receive the payments they are entitled to.” Built and tailored for artists, VEVA Collect encourages musicians, songwriters, and producers to frontload their music metadata and credit specifics before checking in via the platform’s app while in the studio, thereby ensuring that they’re credited on the work(s) at hand.
Streaming has massively complicated the whole royalties process with huge data sets now having to be processed and billions of micro-payments collated. Of course, that’s intimidating and it’s right to spend time making sure the calculations are accurate but the technology now exists to take the pain out of the process.
The agency is convening “a small advisory group,” which is being assigned to review the ISNI’s current policy and emerging best practices in gender identification. The advisory group will be looking for “shortcomings” in the current approach. This group of advisers is to be drawn from “ISNI sectors” including book publishing, rights organizations, libraries, and the music industry, as well as from “affected groups.”