How’s Hollywood to Plan When It Doesn’t Know Who’s Watching What?

With box office numbers way down in the pandemic and streaming numbers hard to come by, the film industry is often unable to determine whether a movie is a hit or a miss. But studio bosses need something, anything to guide them as they make billion-dollar judgment calls for the seasons ahead.

Source: How’s Hollywood to Plan When It Doesn’t Know Who’s Watching What?

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