Building upon its pioneering efforts to improve music credits – and eliminate unmatched royalties – at the label level, VEVA Sound has inked partnership agreements with the PPL, the MLC, and more as part of a broader creator-focused expansion. VEVA Collect functions as a one-stop collaboration and project-management platform, prioritizing the upfront onboarding of metadata and crediting information to prevent royalty headaches down the line.
Source: VEVA Sound Partners With PPL, MLC, Jaxsta & More to Expand Song Credits Collection
Recording artists know a lot more about their fans than they did before the Covid-19 lockdowns, and they want to use that information to get closer to them. Newly armed with these granular fan insights, artists are beginning to tailor marketing messages, communicate with fans in more direct ways, and create new experiences for their die-hard followers.
The owner of popular media outlets like HBO, CNN and TNT intends to offer its own audience-measurement data next year, with hopes of doing some deals based on its efforts in the 2022 upfront, 
Music has lost eight percent of its stateside listenership share to spoken word audio – including podcasts and audiobooks – since 2014, according to a new study. During the last month, the document states, a full 75 percent of the U.S. online population (age 18 and up) has listened to spoken word audio content, with 45 percent of the 330 million-resident nation’s age 13+ population having listened to spoken word entertainment daily.
As part of its third-quarter earnings release on Tuesday, the streaming giant disclosed it will soon begin reporting viewership stats measured as the total number of hours viewed of a program during its first 28 days on the platform. For years, Netflix has only reported the number of households who watched at least a small portion of a program.