WarnerMedia Plans to Launch Nielsen Measurement Alternative in 2022

The owner of popular media outlets like HBO, CNN and TNT intends to offer its own audience-measurement data next year, with hopes of doing some deals based on its efforts in the 2022 upfront, Andrea Zapata, who oversees data, research and insights for the company’s ad-sales unit, said in an interview. “We are doing this because we believe that there has got to be a better alternative in measurement solutions,” she said.

Source: WarnerMedia Plans to Launch Nielsen Measurement Alternative in 2022

Post a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.