While nosebleed catalog acquisitions, billion-dollar IPOs, and high-flying NFTs hog the music industry’s headlines, performance rights organizations are quietly retreading their operations to better count the songs being played in public. One company zealously pushing this ‘revolution’ is Audoo, a London-based company investing heavily in the hardware and software required to better track what’s playing in the background.
Source: How Audoo Is Quietly Revolutionizing Performance Rights Monitoring
Looking at the volume of e-books released each year since 2008, many titles are published directly on self-publishing platforms such as Smashwords or Kindle Direct Publishing. This has created a plethora of new information for traditional publishers—not only about which books are released but also about how individual titles, authors, and entire genres are perceived by readers.
Building upon its pioneering efforts to improve music credits – and eliminate unmatched royalties – at the label level, VEVA Sound has inked partnership agreements with the PPL, the MLC, and more as part of a broader creator-focused expansion. VEVA Collect functions as a one-stop collaboration and project-management platform, prioritizing the upfront onboarding of metadata and crediting information to prevent royalty headaches down the line.
Recording artists know a lot more about their fans than they did before the Covid-19 lockdowns, and they want to use that information to get closer to them. Newly armed with these granular fan insights, artists are beginning to tailor marketing messages, communicate with fans in more direct ways, and create new experiences for their die-hard followers.
