While nosebleed catalog acquisitions, billion-dollar IPOs, and high-flying NFTs hog the music industry’s headlines, performance rights organizations are quietly retreading their operations to better count the songs being played in public. One company zealously pushing this ‘revolution’ is Audoo, a London-based company investing heavily in the hardware and software required to better track what’s playing in the background.
Source: How Audoo Is Quietly Revolutionizing Performance Rights Monitoring