Last month, the International Standards Organization (ISO) gave final approval to a new, open technical standard for a machine-readable content identifier that could provide creators and rights owners with a powerful new tool to regulate the use of their works in a variety of contexts.
Unlike other product or works identifiers, such as the music industry’s ISRC and ISWC standards that are typically assigned to a work or file by an outside authority or industry body, the new International Standard Content Code (ISCC) is algorithmically derived from the media file itself, and can be used for any type of digital media content, from text to music to images.