The recent release of the song “Heart on My Sleeve,” with a vocal track featuring the AI-cloned “voice” of Drake and The Weeknd, sent a shockwave through the music industry. But artificial intelligence technology has been in use in the music business since before the latest generation of generative AI tools were widely available. We asked Jessica Powell, CEO of 2021 startup Audioshake, which uses AI to isolate and separate stems from recordings, whether fake Drake represents a break from the past, or more of the same.
RightsTech: Audioshake has been using artificial intelligence technology to help music rights owners create new licensing and monetization opportunities since before the current generation of generative AI tools were commercially available. Do you envision those new tools also playing a role in Audioshakes’ business?