Streaming Access and Choice Alliance is a Washington, D.C.-based lobbying group that says its focus is “promot[ing] high-quality and high-value entertainment experiences for consumers.” What that really means is it’ll chat up Capitol Hill and try to convince U.S. lawmakers that streaming services have the right to sign exclusive air deals with major sports leagues. YouTube, Netflix, Amazon, and other streamers have signed increasingly larger deals to distribute live sports content.
Source: YouTube, Netflix, and Amazon team up to charm Capitol Hill over sports rights