Disney, TikTok Strike Content-Sharing Deal Aimed at Boosting Short-Form Programming on Disney+

The entertainment giant struck an alliance with TikTok that will have creators on the popular quick-hit video service making shorts tied to characters and stories from Marvel, Pixar, Star Wars, FX and more. The resulting pieces from creators who opt-in to the program will be available on both TikTok and on Disney+ in the form of “Verts,” the company’s vertical video products.

Source: Disney, TikTok Strike Content-Sharing Deal Aimed at Boosting Short-Form Programming on Disney+

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