A new Edison Research at SSRS study commissioned by Spoken, an AI audiobook company, revealed that the company’s multi-voice productions achieved a higher favorability rating than human-narrated productions. “There’s opinions good and bad for AI among the American consumer, right, so we wanted to just purely get the reaction,” Edison Research vice president Megan Lazovick said. “That was what was really fascinating, was the response that people were open to AI and thought it enhanced their experience.”
Source: Surprise: Many People Prefer AI Audiobooks, New Study Finds