For publishers, businesses, banks and others that relied on Google to funnel its billions of users to their websites, the impact has been unmistakable as the company has increasingly incorporated A.I. into search. Google’s users are no longer leaving Google after a search and are just reading its A.I.-generated answers, they said, which means fewer people are coming to their websites and search traffic has dropped.
Source: Google Is Building an A.I. Fence Around the Internet It Once Championed