Google search traffic was down globally by a third in the year to November, according to new Chartbeat data. In addition, referrals to more than 2,500 publisher websites from Google Discover, a feed served to users on Google’s native mobile apps and within its Android operating system, were down 21% year on year. Since May 2023, Google search referrals were down 21% globally, with Google Discover down 18% and all external referrals down 24%.
Source: Global publisher Google traffic dropped by a third in 2025