Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb. Phillips attributed the traffic decline to the rollout of Google’s AI Overviews in 2024, providing lengthy answers at the top of many types of search results (especially for evergreen content) meaning users may not feel the need to click through to the original source. “We’re losing that attribution of, you know, who’s the richest person in the world, according to Forbes, it’s Elon Musk.
Source: Interview: How Forbes CEO Sherry Phillips is responding to Google challenge