For the last decade, Leidig has been building NewsX, a Community Interest Company. “In the agency world, if you do the editorial work and someone uses it, you get paid. It’s that simple. Social media platforms broke that when they started monetising what they don’t produce.” NewsX is designed to reconnect that chain by documenting editorial labour, validating it, tracking and charging for usage.
Source: AI has helped break news ecosystem, but could also fix it – says agency boss