Publishers with OpenAI licensing deals benefit from a ChatGPT clickthrough rate almost seven times higher than those without agreements, according to the latest State of the Bots report from Tollbit. This suggests that AI gatekeepers’ discretionary deal-making, which currently largely locks out all but large, premium, English-language titles, will be a key determinant of success as AI adoption and diffusion continues to accelerate.
Source: Publishers with AI licensing deals have seven times the clickthrough rate