Sixteen of the 50 biggest news websites in the UK are now using a “consent or pay” model to allow users to pay to reject personalised advertising or even avoid ads altogether. UK publishers began to implement the model last year as the Information Commissioner’s Office cracked down on the requirement for the biggest sites to display a “reject all cookies” button as prominently as the option to “accept all”.
Source: More UK news publishers are adopting ‘consent or pay’ advertising model