A recession now could be the thing that pushes linear TV off the edge. “Given the ongoing secular headwinds facing the linear TV ecosystem, we worry that television could mirror the fate of radio and newspapers during past recessions,” MoffettNathanson’s Michael Nathanson wrote in an April 9 report, adding that $45 billion in ad revenue could be lost in a recessionary situation.
Source: Volatility Bites: Why Hollywood Is Terrified of Tariffs