Rohan Sahai, who leads the Sora product team, tells The Hollywood Reporter in an interview that there’s been considerable interest from the entertainment industry, without specifying the contours of the conversations. He sees utilization of the tools across most stages of production as the tools improve. “For some of these bigger production companies, the ones who are forward-looking, they see where things are going and try to think about how to change their whole workflows to make the best fit at this moment in time,” he says.
