The stock photo industry has been gasping for air, struggling to adapt to a market that continues to be extremely challenging. Over the past two decades, licensing prices for rights-managed (RM) images have plummeted by 20–50%, while royalty-free (RF) prices have dropped even more sharply, by 50–80%. The rise of microstock and subscription models has driven licensing fees as low as $0.27 per image.
Source: The Shutterstock-Getty Images Merger: A Bold Move in a Shifting Landscape – Kaptur