Universal Music strikes strategic agreement with AI startup ProRata

ProRata.ai has invented tech that it claims enables gen AI platforms to accurately attribute and share revenues on a per-use basis with content owners. ProRata has raised$25 million in a Series A round for its tech, for which it has several pending patents. The company’s early investors include Revolution Ventures, Prime Movers Lab, Mayfield and Technology incubator Idealab Studio.

Source: Universal Music strikes strategic agreement with AI startup ProRata, which just raised $25m for a chatbot and tech to attribute and compensate content owners

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