Publishers report ‘negligible’ traffic impact of Google AI Overviews

Dotdash Meredith and Ziff Davis tell shareholders that they haven’t seen any significant traffic changes due to Google’s AI Overviews. “Now that the AI Overview experience is in full circulation, we wanted to revisit the analysis we did in Q3 of 2023 relating to the frequency of AI overviews being presented to users,” Ziff Davis CEO Vivek Shah said on the company’s earnings call. “At this point, we don’t see it as a significant change to the search experience.”

Source: Publishers report ‘negligible’ traffic impact of Google AI Overviews

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