Spotify’s main competitors – it along with Apple Music, Amazon Music, and YouTube Music collectively account for the vast majority of music streaming subscribers in the States – haven’t been as brazen in adopting bundles. But as demonstrated by publisher royalty statements shared with and vetted by DMN, they also rely heavily on multi-product packages. For YouTube Music, the fourth-largest on-demand music platform in the U.S. by paid users, that refers to the estimated 72.99% of subscribers who access the service via a bundled plan.
Source: An Estimated 73% of YouTube Music Subs Use Bundled Plans