A new movement of AI labeling is rising despite OpenAI dropping watermarking due to low accuracy (26%). Instead of labeling content themselves, which seems futile, big tech (Google, YouTube, Meta, and TikTok) pushes users to label AI content with a carrot/stick approach. Google uses a double-pronged approach to fight AI spam in search: prominently showing forums like Reddit, where content is most likely created by humans, and penalties.
