The talent agency WME announced a partnership with the technology firm Vermillio on Tuesday that it hopes will protect its clients from having their likenesses misused through artificial intelligence technology. Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using A.I. technology to track images.
Source: Using A.I., Hollywood Agency and Tech Start-Up Aim to Protect Artists