Getty Images launches a new GenAI service for iStock customers

Getty Images, the stock media company, announced a new service this week at CES 2024 that leverages AI models trained on Getty’s iStock stock photography and video libraries to generate new licensable images and artwork. Called Generative AI by iStock, the service, powered in part by tech from Nvidia, has been designed to guard against generations of known products, people, places or other copyrighted elements, Getty claims.

Source: Getty Images launches a new GenAI service for iStock customers | TechCrunch

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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