Studios and producers are scrambling to recruit creators to help fill a content void, stoking tensions over scab work and changing styles of storytelling. But striking actors and writers are increasingly less reliant on Hollywood, too, experimenting with new ideas on Instagram, YouTube, TikTok and Twitch in ways that could net them lasting followings — if not steady paychecks — that go beyond traditional industry success.
Source: The creator economy was already exploding. Then Hollywood went on strike.