Virus Crisis Forces Hollywood to Reckon With Collapsing Theatrical Windows

As theaters across the U.S. shut down, studios are experimenting with releasing on-demand, but for tentpoles “the math really doesn’t work.” While NBCUniversal and Sony Pictures are offering films on a pay-per-view basis, media analyst Rich Greenfield says “they’re doing this out of complete distress and as some kind of unique learning experience rather than as a shift in strategy.”

Source: Virus Crisis Forces Hollywood to Reckon With Collapsing Theatrical Windows

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.