TikTok is trying to prove that it doesn’t need major label music

A number of TikTok users in Australia no longer have the choice to use some major label-licensed music in their videos. In other words: TikTok has removed major record company music from its service for a subset of users in Oz. Why? Our sources suggest TikTok is aiming to use the results of the experiment in their next round of record company licensing negotiations.

Source: TikTok is trying to prove that it doesn’t need major label music – and the eyes of the industry are upon it.