After seeing 30% more engagement with Reels on both Instagram and Facebook in the second quarter, parent company Meta is now offering royalty-free music for advertisers to use in Reel ads. Advertisers can pick out a song from Meta’s library or let the app select a track that best fits an a based on its content. They can also let Meta’s Ads Manager automatically choose the best track for an ad according to its content.
Source: Meta offers royalty-free music library to Instagram Reels advertisers