UEFA and La Liga prepare for seismic shift from pay TV to OTT

Media reports this week suggest that European football’s heavyweights are bracing themselves for a seismic shift in the way they generate revenue for their live rights, with OTT becoming an increasingly important alternative to pay TV. FT reports that general secretary Theodore Theodoridis may abandon selling rights to TV networks in some markets and provide matches via a streaming service instead.

Source: UEFA and La Liga prepare for seismic shift from pay TV to OTT

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