So far in 2022, nine of the 10 biggest grossing films are either sequels or part of a franchise. New research from Roku — America’s No. 1 TV streaming platform in terms of hours streamed — shows that a franchise’s full catalog sees the benefits of a theatrical release even when it falls short of a box office blowout, presenting a big marketing opportunity for both studios and streaming services.
Source: Summer Blockbusters Have a Halo Effect on Streaming Catalog Films