The Internet Advertising Bureau (IAB) originally expected United States podcast revenue to reach $2 billion in 2023. Now, it says the industry will cross that figure this year. A new study from the IAB and PricewaterhouseCoopers (PWC) predicts U.S.-based ad sales on podcasts will “exceed” $2 billion by the end of 2022, will hit $3 billion next year, and will cross $4 billion by 2024.
Source: U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024 – Tubefilter