New Consortium Announces the ‘World’s First End-to-End Music Credits Ecosystem’

The bold initiative, called Creator Credits, is being led by a heavyweight alliance that includes Max Martin’s MXM Music, Avid Technology, Universal Music Group and DDEX.  Session, led by co-founder (and ABBA member) Bjorn Ulvaeus and CEO Niclas Molinder, is corralling the circle of power-players. “I’m convinced that the best way to involve the creators in the data collection is as early as possible in the creation process,” Ulvaeus said during the unveiling.

Source: Max Martin, UMG, Avid, DDEX, Session Announce the ‘World’s First End-to-End Music Credits Ecosystem’

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