Joe Rogan reportedly received a handsome $100 million for inking his exclusive podcast deal with Spotify. But that deal, which shifted all episodes onto the Spotify platform, may be damaging the podcaster/comedian’s overall influence. According to Google Trends search traffic data, searches of ‘Joe Rogan,’ including related searches like ‘Joe Rogan podcast’ or ‘Joe Rogan MMA,’ have dropped roughly 40% since Spotify announced its deal last year.
Source: Joe Rogan Search Traffic Has Dropped 40% Since His Spotify Exclusive Began