Universal Music Group Licenses Catalog to Equinox At-Home Fitness App Variis

Universal Music Group has licensed the world’s largest music catalog to Equinox Holdings Inc.’s Variis digital fitness app, allowing users to work out at home to hits by Taylor Swift, Lady Gaga, Ariana Grande, Billie Eilish and the Weeknd. The agreement comes as the music industry increasingly looks to new partners across social media, videogames and fitness for revenue beyond streaming.

Source: WSJ News Exclusive | Universal Music Group Licenses Catalog to Equinox At-Home Fitness App Variis