Will Big Chain Exhibitors Bypass MoviePass & Create Their Own Monthly Movie Ticket Clubs?

For quite some time, studios have been trying to figure out a way to attract more millennials to the box office in a mobile-streaming era, and the key to unlocking this demographic may lie in more theater chains offering monthly movie ticket subscription programs. They just don’t want any third-party players butting in on their turf.

Source: Will Big Chain Exhibitors Bypass MoviePass & Create Their Own Monthly Movie Ticket Clubs? – CinemaCon

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