Lickd partners with EMPIRE to make music available to YouTube creators

October 20, 2020By rightstech

Lickd, a service for accessing claims-free commercial music for video creators, has entered into a partnership with independent record label EMPIRE. The deal will enable YouTube creators to licence music from EMPIRE. EMPIRE has worked with well-known artists including Snoop Dog, XXXTentacion, Tyga and many others.

Source: Lickd partners with EMPIRE to make music available to YouTube creators

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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